By Gayle Carney & Kate Purcell
You know in your heart that it’s time to update your nonprofit’s website. Or maybe your organization’s logo or tagline is uninspired and you’d love it to sing. New leadership, expanded strategies, a large event on your horizon, or sheer embarrassment – are all common motivations for a nonprofit to redesign its website. Time to write a request for proposals (RFP).
We’ve seen a bazillion nonprofit website RFPs, and they all run along the same lines: “Our old website doesn’t represent who we are today. We want a site that is clean and modern, attracts funders, elevates our issue and provides resources for the people we serve. Make sure it’s easy to update and, oh yeah, have it done in three months.”
But those desires only skim the surface. Underneath it all, what you want is a website that reflects your nonprofit’s deeply held values and helps people relate to the reason you do this work. These needs rarely come across in an RFP — perhaps because they require a readiness to go deep.
We hardly ever have organizations come to us with neatly packaged answers to the questions we’ve proposed. That’s why we’re equipped to meet you wherever you are in your “organizational identity journey”. Nonprofits exert enormous influence over our society. They create communities, ignite innovation, and influence policy. And when nonprofits do great work, it is incumbent upon them to ensure it is reflected in their brands. To get to the heart of what makes you unique, take an inside-out approach. Getting re-grounded in purpose, people and direction will open up new ways to make your cause more attractive.