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GoodWeave International

Services

  • Messaging
  • Website Design
  • Presentation Design
  • Print Materials
  • Infographics

GoodWeave is a nonprofit that works to end child labor in global supply chains. We helped them create a new website that celebrates the momentum of their work and allows them to reach larger and broader audiences, with vibrant colors and compelling design that humanizes and animates their growing organization.

THE CHALLENGE

  • GoodWeave International was expanding its model. Building on its success, it was shifting its brand beyond helping children laboring in the rug industry in SouthEast Asia to other industries and in other parts of the world. Having completed strategic planning, it still needed to refresh its brand in support of its new directions.
  • GoodWeave has multiple audiences, each with different needs. Staff saw the brand through the eyes of the constituents with whom they had the most contact.
  • Their website did not tell their story well, nor was it user-friendly to visitors; staff had difficulty updating content.

THE SOLUTION

  • We started with a Brand Discovery workshop to uncover their story. Then we created both high-level messaging and practical guides for staff to use when creating content.
  • We brought their brand to life through design and planning, using color, texture, typography and photography to refresh and reflect GoodWeave’s expanding reach.
  • We designed a sophisticated search tool that allowed consumers to find certified child labor free products. Prioritizing the user’s experience, the search tool makes it easy to use on the go and facilitates finding ethically made products.

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