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Maryland Nonprofits

Services

  • Messaging
  • Brand Visual Identity
  • Team Facilitation
  • Pitch Coaching
  • Website Design
  • Presentation Design
  • Print Collateral

The folks at Impact Hub Baltimore had a vision of a space that would be a central hub for Baltimore’s social change community. Part innovation lab, arthritis part coworking space, visit this site part community center, treatment they wanted to create an inspiring space for members to work, meet, learn, and connect. We helped them move from idea to execution over the course of a year.

The Challenge

  • When we began working with the core team, they were busy on many fronts from fundraising to planning and the way they talked about themselves was inconsistent.
  • To build this space they needed support in the form of money, ambassadors, members and volunteers. Their brand needed to make the case for their value and be clear about why people should join.
  • There were a lot of people involved in the creation and they needed to make sure that everyone was on the same page as far as their vision and their pitch.

The Solution

  • Our engagement started with an extended branding workshop which allowed the team to come together in one room and come to consensus about their culture and what they want to communicate.
  • We helped them refine their pitch in order to solicit funding. This often involved narrowing down what to say and figuring out the most compelling way to tell the story.
  • We helped to ensure all marketing materials were cohesive and grounded in their identity. From their business cards to their website, their brand materials allowed them to raise all the money they needed to build the space.

“Kate’s support came at the perfect time and was essential to bringing clarity and focus to our team. The tools laid the groundwork for our communications and fundraising. And we have used the fabulous brand guide she created throughout all stages of organizational growth.”

– Michelle Geiss, Executive Director

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Services

  • Messaging
  • Brand Visual Identity
  • Team Facilitation
  • Pitch Coaching
  • Website Design
  • Presentation Design
  • Print Collateral

The folks at Impact Hub Baltimore had a vision of a space that would be a central hub for Baltimore’s social change community. Part innovation lab, thumb
part coworking space, part community center, they wanted to create an inspiring space for members to work, meet, learn, and connect. We helped them move from idea to execution over the course of a year.

The Challenge

  • When we began working with the core team, they were busy on many fronts from fundraising to planning and the way they talked about themselves was inconsistent.
  • To build this space they needed support in the form of money, ambassadors, members and volunteers. Their brand needed to make the case for their value and be clear about why people should join.
  • There were a lot of people involved in the creation and they needed to make sure that everyone was on the same page as far as their vision and their pitch.

The Solution

  • Our engagement started with an extended branding workshop which allowed the team come together in one room and come to consensus about their culture and what they want to communicate.
  • We helped them refine their pitch in order to solicit funding. This often involved narrowing down what to say and figuring out the most compelling way to tell the story.
  • We helped to ensure all marketing materials were cohesive and grounded in their identity. From their business cards to their website, their brand materials allowed them to raise all the money they needed to build the space.

I can’t speak highly enough about how much clarity Pulse Forward brought to our team while we were forming.

– Michelle Geiss, Executive Director

View Website

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ih-website

Services

  • Website Design
  • Database Needs Requirements and Selection
  • Process Improvement
  • Technology Decision-making
  • Team Facilitation
  • Coaching and Mentoring
  • Staff Recruitment

Maryland Nonprofits provides educational opportunities, resources and direct assistance to over 1500 nonprofits statewide. We worked with their leadership to help improve communications and technology to better serve their members and make life easier for their team.

The Challenge

  • Having experienced a number of leadership changes in a relatively short period of time the new CEO was faced with operational challenges in an environment where nationally, all nonprofit membership organizations were seeing a decline in membership.
  • Staff lacked appropriate systems to track critical components of their work—membership, information pills
    training and the Standards of Excellence certification process. They used a database system that, after 2 years, was still not fully functional. The staff was disheartened and “tech-weary”.
  • The organization’s approach to external communications had not changed in years. Recipients found frequent email blasts overwhelming and not targeted to their interests. The website was unattractive and difficult to navigate.

The Solution

We worked closely with the leadership to create new systems and communications to recruit and retain members and make workflow easier for their staff, improving their effectiveness and morale. Some of the ways we stabilized the operations were:

  • Redesigned the website to be usable and member-focused.
  • Selected and implemented a new affordable membership management database, and certification tracking system for the Standards of Excellence.
  • Led process review teams that updated, streamlined and documented processes for communications, accounting and maintaining data integrity.
  • Identified economical hardware upgrades and selected a new phone system.
  • Recruited and hired internal IT support person.

Gayle has an extraordinary ability in getting to know an organization, its culture and staff in a way that results in outstanding technologies staff will both own and use. Using a deliberate and thoughtful approach towards understanding what is and isn’t important, and by including staff at every step, Maryland Nonprofits now has a website, systems and a CRM we all feel we really own.

– Greg Cantori, Former Executive Director

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